Display
File Size: Max file size is 250kb
Ad Sizes: We offer 30+ different ad sizes. The following 4 ad sizes make up most of the programmatic display inventory, therefore these are our default sizes: 300×250, 728×90, 160×600 and 320×50. Our framework supports 39 total ads sizes spread across mobile, desktop, native and video (pre-roll). If a specific ad set is performing well we will continue layering in the less common sizes to further reach.
Other Common sizes: 970×250, 300×600 and 320×480. Animated Display Ads:We recommend a maximum of 18 frames per second with a maximum animation length of 30 seconds and no more than two loops. These ads can be run in “inUbanner”, preUroll and standard video.
Clicktags: Clicktags should be set up in the following format: clickTag Ads serving within an iFrame should open in a new window when clicked.
Example: ClickTag Action script Code: on (release) {getURL (clickTAG, “_blank”); Tip:Please only implement one clicktag in each swf file as our platform does not support multiple clicktags within one Flash file.
Creative Backgrounds And Borders: On all ads with partially black, white or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.
Video
Creative Specs:
• Dimensions: 960×720 px and 960x540px
• Audio bitrate: 128 kbps or higher
• Video bitrate: 2.0 Mbps or higher
• Preferred format: mp4 (h.264)
Other Items to Consider:
Playback Method
• AutoUplay sound: on/off —Click to play is preferred by publishers
Video Types
• Interstitial: Web page displays before or after expected content
• InBanner: Video built into a banner ad
• Instream: PreUroll, midUroll, postUroll
Native
Creative Specs
• 1200×628 size
• Headline: 25 characters including spaces
• Body Text: 90 characters including spaces
• Call to Action: 15 Characters including spaces (not required as our default in the UI is ‘Click Here’)