Geo-Fencing Explained
Leveling the Playing Field for Local Businesses
‘Geo-fencing’ defined:
Geo-fencing refers to a specific location (geo) and the creation of virtual boundaries (a fence) around it to deliver messaging during the event and up to 30 days after they leave the area.
Geo-fencing triggers when a person enters or leaves a targeted radius. Our geo-fence technology enables marketers to customize audiences through custom targeting shapes with precise and accurate data.
Geo-fencing is a hyper-local advertising tactic that enables advertisers to target specific geographic areas with pinpoint accuracy. Your digital messages are delivered to people inside the geo-fence as well as when they leave for up to 30 days.
You can target potential customers who’ve attended events, been to your business, visited your competitors or who are even within a specific physical location. We then onboard those locations into the geo-fencing platform to target with messages users on any device with display, mobile, audio or video.
Addressable Audio and TV’ defined:
By using advanced Over the Top/Connective Television (OTT/CTV) and Steaming Audio, you can connect with consumers streaming content on both the big screen and small screens and audio enabled devices with household-level precision and unmatched audience targeting.
This utilizes GPS data to serve focused ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.
The precision of digital targeting to OTT/CTV and Streaming Audio devices gives you the ability to target users based on keywords, context, and other online behaviors. From there, employ the audience curation tool to build a custom audience based on 500+ location and demographic factors for targeting at the household level.
Potential customers who have attended events, been to your business, visited your competitors or who are even within a specific physical location can be tracked for further messaging. Once those locations are onboarded into the Addressable TV/Streaming Audio platform, you can target them with video messages on any OTT/CTV and Streaming Audio devices.
When you incorporate addressable geofencing, you create a boundary around an individual household or business and deliver advertising to every connected device inside.
Addressable geo-fencing is a hyper-local advertising tactic that enables advertisers to target specific households and businesses. You’ll be able to corral your target customer by using a current customer or prospect list, geofence competitor locations, events or trade shows.
Uniquely available for you is our Audience Curation tool that generates a list of prospects who fit your target profile. Once uncovered, those locations are loaded into an addressable geo-fencing platform to target your messages on any of their devices with display, mobile or video.
Keyword search retargeting defined:
Based on tracking target customers web searches, this tactic enables you to combine the effectiveness of their search and the brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using keyword-level search retargeting, advertisers are able to target prospects with display ads based on those previous web searches.
We enable variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA (Cost Per Acquisition), CTR (Click-Through Rate), and CPC (Cost Per Click) goals.
The platform captures over 13 billion search events per month from over 300 million users. Each individual search is date and time stamped.
Reward yourself with the distinct advantage Geo-Fence Targeting will deliver to your business. Build your brand, your message and your call to action bigger than ever! Contact us for a free demo to see how this technology works, what to expect from our digital analytics that are available 24/7 and position your company for greater success with this next generation digital solution!
Mark Mavis 612.462.0202
Digital Marketing Coach